MarketInk: KPBS’ loss of $4.3 million in taxpayer funding means another fundraising campaign

Deanna Mackey of KPBS Photo courtesy Rick Griffin MarketInk Citizens broadcasting media outlets around the country got the bad news last week about the end of federal executive taxpayer funding Congress approved a rescission bill proposed by the Trump administration s Department and Cabinet Efficiency to claw back billion in federal funding previously allocated for foreign aid and general broadcasting The package codifies roughly of the billion in establishment cuts identified by DOGE The Congressional vote means the Corporation for Citizens Broadcasting a nonprofit that distributes federal funds to NPR radio stations and PBS TV affiliates is on track to lose billion in taxpayer funds over the next two years for fiscal years and The vote also means inhabitants media will now face the exact same pressures as every other radio and television arrangement out there the ability to pay their own bills by attracting an audience and advertisers White House deputy press secretary Harrison Fields commented in a declaration that NPR and PBS will have to learn to survive on their own without taxpayer subsidies For San Diego s KPBS operator of a populace broadcasting radio and TV station the federal cutback means a loss of million annually The loss of federal funding represented roughly of KPBS annual million budget KPBS announced So how will KPBS respond to the upcoming revenue reduction Our plan is a fundraising campaign to make up the difference KPBS general manager Deanna Mackey described Times of San Diego Deanna Mackey of KPBS Photo courtesy Rick Griffin MarketInk Because of our strong financial position we have time to decide on how to move forward We are hopeful and confidence the society will help us make up the difference Details about KPBS newest fundraising campaign are available here The web pages offer content on why KPBS is essential The website says Without federal funding KPBS is now more reliant on member endorsement than ever before We will need help from our group to keep providing the trusted news and initiatives San Diegans like you rely on Can you help us fill the gap We ve been letting the society know about the anticipated for losing funding since January noted Mackey We have received hundreds if not thousands of letters and calls of assistance We re grateful that people have been making additional donations which means a lot to me and my club KPBS is one of San Diego s oldest media outlets The FM radio station was launched as KEBS in September The TV station began broadcasting as KEBS-TV in June The outlets joined PBS when the architecture launched in October and the call letters were changed to KPBS Mackey mentioned We ll undergo a few belt-tightening on such things as diminishing advance and chosen operational expenses But we are in a strong financial position and we have reserves to fall back on As one of America s larger residents media outlets KPBS will have an easier time making up the deficit compared to smaller stations As published by the Los Angeles Times inhabitants media outlets in Southern California s urban areas are less dependent on federal funding than stations in small rural markets which lack the tools needed to generate a level of donations that compares to wealthier Californians Mackey stated KPBS viewers and listeners may not notice any changes in offerings as a outcome of losing taxpayer subsidies I don t believe so she announced when solicited if favorite shows are going away The Corporation for Masses Broadcasting the nonprofit that receives the funds will be closing down but PBS and NPR will not be closing down Stations in larger markets will make-up the difference with fundraising but stations in rural low-income areas without a strong donor base may go under It the loss of federal subsidies could mean up to stations out of business It s hard to know at this time Before the Congressional budget cuts Mackey commented the anticipated million would have arrived to a KPBS bank account in two separate tranches including of the total amount in November and the remaining in March In a declaration issued following the Congressional vote Mackey mentioned Federal funding represents million of KPBS annual budget and provides critical seed money for our operational expenses including paying our PBS and NPR membership dues We have been preparing for this scenario and are fortunate to be in a strong financial position but the loss of funding will negatively impact us and influence the plans we have for the future For years KPBS has been here for San Diego and we are taking actions to ensure we will be here for at least more There s no denying it is heartbreaking that after decades of outstanding residents operation by more than society media stations in all corners of the United States the federal venture in American communities has disappeared KPBS and our fellow masses media stations provide an essential system that helps our communities feel inspired informed and connected An capital in community media is an funding in the American people Not everyone agrees that masses media is an expenditure in the American people A evaluation from the University of Pennsylvania determined that the U S governing body spends considerably less on population media than other nations As disclosed by The Guardian the scrutiny revealed that Germany spends a person on its general media Norway spends the UK and Spain while the U S spends just In NPR and PBS quit Elon Musk s Twitter after being labeled government-funded media and state-affiliated media the same term it uses for propaganda outlets in Russia and China At the time CPB argued that federal funding it received was so trivial as to render such a designation unfair and inaccurate Now CPB advocates say the loss of funding poses an existential threat to democracy Clearly the loss of authorities funding for CPB has become a political partisan issue especially since Congress holds the power of the purse Republicans have framed the spending cuts bill as part of an effort to target waste fraud and abuse in government-funded programs Meanwhile Democrats argued that the cuts will have devastating effects on the American media landscape and an especially harmful impact on rural Americans who rely on local NPR and PBS stations for local news However living rurally is a choice While country living comes with less automobile traffic one tradeoff is slower internet because it s too expensive to run fiberoptics to the middle of nowhere Still for multiple rural households satellite TV provides the same services choices as customers have in large U S cities Also no one nowadays can seriously claim that a child can t learn how to read count and spell without Bert and Ernie Rather the list of educational programs and computer apps available for kids in event the the greater part remote parts of the country is a long one White House press secretary Karoline Leavitt shot down concerns over the impact of inhabitants media cuts on safety when she mentioned during a newest briefing I am not sure how NPR helps the constituents safety of our country but I do know that NPR unfortunately has become really just a propaganda voice for the left This day of the U S population lives within listening range of at least one citizens media station The Guardian noted Nowhere in the Constitution does it say Congress should fund a national media the libertarian Cato Institute announced in a report Mackey s weekend fundraising email revealed At the request of the Trump administration Congress has voted to rescind two years worth of funding that had previously been approved for masses media stations across the country Trump has routinely criticized CPB on the campaign trail prior to his landslide electoral contest supremacy He has described NPR on his Truth Social media platform as an assembly line of propaganda In addition to the billion cut to CPB the legislative package included rescinded funding for the U S Agency for International Advance with around billion in cuts to the agency The Shipyard acquires TinyWins to improve digital capabilities The Shipyard a Columbus Ohio-based advertising agency with offices in San Diego Newport Beach and Sacramento has informed the acquisition of TinyWins a global digital studio headquartered in Santa Monica Terms of the acquisition were not disclosed A report mentioned TinyWins co-founders Lillian Marsh and Matty Ayers along with chief executive officer and partner Alwyn De Gallegos will join The Shipyard s leadership ranks as partners reporting directly to Matt Bruot president of The Shipyard The Shipyard Photo courtesy Rick Griffin MarketInk The Shipyard will assume full ownership of TinyWins with its group of more than professionals across the U S and international markets remaining in place We are building North America s leading independent agency declared Rick Milenthal chairman and CEO The Shipyard This means excellence in paid owned and earned media in a seamless model that makes us a force multiplier fueling enhancement for clients TinyWins brings exceptional talent shared values and a passion for innovation that accelerates that mission Known for its tech-forward approach to brand-building TinyWins brings world-class capabilities in strategy creative design digital and progress according to The Shipyard TinyWins has expertise in AI Web app expansion and platform innovation which further enhances The Shipyard s ability to future-proof brands products and experiences a report reported By integrating these strengths The Shipyard continues to redefine what modern insight-driven brand performance looks like TinyWins has worked with brands such as grocery store chain Albertsons Samsung Hoka athletic footwear Budweiser and Warner Music Group according to advertising industry business news sources From day one TinyWins has been about turning timeless human emotional truths into meaningful brand impact one tiny win at a time reported Marsh a TinyWins cofounder Joining forces with The Shipyard is our biggest mastery to date and gives us more firepower to bring our brand-led thinking to new categories new clients and larger canvases all while staying true to what s dependably made us different After years of building brand love for legacy brands and the the greater part innovative start-ups alike it s an exciting new chapter to do that on a bigger stage with a partner who shares our obsession for emotionally triumphant work Jegi Clarity a New York-based mergers-and-acquisition advisory firm representing media events marketing information and tool industries advised The Shipyard on the TinyWins acquisition The acquisition is the latest in a series of strategic moves by The Shipyard to expand its offerings across paid owned and earned channels following a assets in The Shipyard by Alaris Equity Partners a message revealed In April The Shipyard acquired Fahlgren Mortine a masses relations firm also headquartered in Columbus Ohio as well as Turner a progress tourism and proceeding lifestyle shop that FM acquired in The Shipyard s previous acquisitions of FM and Turner also were advised by Jegi Clarity the advisory firm announced The Shipyard also released key leadership appointments including William Gellner as chief creative offficer James Ou as VP content intelligence and Patti Ziegler as managing partner In addition to its California offices and Columbus Ohio headquarters The Shipyard also has offices in Denver Miami Chicago New York City Cleveland Dayton Ohio and Boise Idaho San Diego AMA Hosts Summer Social The American Marketing Association San Diego chapter will host a summer networking social from to p m Tuesday Aug at SeaWorld San Diego s The Waterfront event center Sea World Dr San Diego The event is open to the community Sea World Drive The event will include introductions of the - AMA San Diego board of directors Cost to attend is for members for nonmembers and for a four-ticket package Cost includes a taco bar two drink tickets and access to SeaWorld San Diego Discounted parking is available for per car For more information send an email to info sdama org or visit https sdama org Rick Griffin is a San Diego-based populace relations and marketing consultant His MarketInk column appears weekly on Mondays in Times of San Diego